Your First 3 SOPs: What to Systemize Before You Scale

 


Your First 3 SOPs: What to Systemize Before You Scale

TLDR: Don’t build a bigger business on a broken foundation. You may say “duh” to some of these things… but if any of them are EVER missed…something could be better… this quick guide will help you take full control.


Most builders think scaling starts with better marketing or more leads.
But here’s the truth:
More jobs will break your business if it’s held together by memory, sticky notes, and 6 a.m. texts.

Before you worry about getting more, let’s get your business ready to handle more.
Here are the first three SOPs (Standard Operating Procedures) every custom home builder should lock in before they scale.


SOP #1: The Job Start Checklist

Why It Matters:

The chaos you deal with at the end of a project?
It usually started in the first 72 hours.

When every job starts differently, you’re relying on memory instead of systems. That leads to confusion for your team, frustration for your clients, and rework that cuts directly into your margins.

What To Include:

  • Pre-construction meeting with project manager, client, and/or superintendent
  • Permit confirmed and posted
  • Dumpster, porta-john, temp power installed
  • Site secured (fencing, signage, locks if needed)
  • Materials staged or delivery dates locked in
  • Full job folder set up (plans, budget, contact info)
  • Job start email sent to client with expectations and communication cadence

⚙️ How to Implement It:

  1. Use a simple Google Doc or template in your project management software.
  2. Assign ownership — usually your PM or lead super.
  3. Review the list during your internal job kickoff meeting.
  4. Require a photo checklist to be completed and uploaded to the job file.

Pro tip: Have your PM take a 3-minute video walking the site at Day 1. It becomes your baseline reference in case of damage, sub disputes, or delays.


SOP #2: Weekly Job Update Protocol

Why It Matters:

Clients don’t ghost you when they’re happy — they ghost you when they’re stressed and feel out of the loop.

One of the biggest stressors for high-end clients is a lack of communication. And most builders overpromise, under-communicate, and hope the client doesn’t ask too many questions. That’s a recipe for micromanagement and bad reviews.

What To Include:

A templated weekly update sent to each client with:

  • Summary of this week’s progress (bullet points, not paragraphs)
  • Updated job photos (before Friday so they can show their friends over the weekend)
  • Any delays or material issues
  • What selections or approvals are still needed
  • What’s coming next week
  • Open questions or change orders pending
  • Updated completion date (or confirmation that it’s still on track)

⚙️ How to Implement It:

  1. Use a shared template in Google Docs, Notion, Buildertrend, CoConstruct, or even email.
  2. Set a non-negotiable deadline: “All job updates go out by Friday at 2 PM.”
  3. Add a recurring calendar reminder for your PMs.
  4. Review a few of them yourself to ensure quality tone and professionalism.

Pro tip: Keep a “communication log” on each job. If a client ever says, “You never told me that,” you have a clean record.


SOP #3: The Change Order Process

Why It Matters:

The average custom home has 25–50 changes from the original scope.

Most builders handle these like this:

  • Client asks for something
  • You say, “Yeah, we can do that.”
  • You forget to document it
  • Weeks later, your team installs it, but nobody billed for it
  • Profit margin? Gone.

A good change order system does two things:

  1. It keeps you profitable
  2. It protects the relationship

What To Include:

  • Client request format (email, portal, or official request form)
  • 48–72 hour turnaround time for pricing
  • Documented scope of change
  • Cost & time impact clearly laid out
  • Client approval (digital signature or signed PDF)
  • Work doesn’t proceed until it’s approved
  • CO tracked against original budget

⚙️ How to Implement It:

  1. Create a standardized form (Google Form, Typeform, or inside your PM software).
  2. Train your team to never agree to a change on the spot. Instead, say:

    “We’d be happy to explore that. Let me get a change order started and we’ll send you pricing.”

  3. Batch COs and review them every week in your internal team meeting.
  4. Use unique CO numbers (e.g., CO-001, CO-002) to keep clean records.

Pro tip: Build a CO tracker spreadsheet. At any point, you should be able to tell:

  • How many changes have been requested
  • How many were approved
  • Total net gain/loss from changes

Extra Pro Tip: Start tracking CO’s for TIME today… if you don’t know why this is important… just ask. 


The Real ROI of SOPs:

These 3 systems alone can:

  • Save you 5–10 hours/week
  • Reduce project overruns
  • Increase profit margin by 5–15%
  • Lower your stress and client drama

But more importantly…
They give you options.
You can delegate, grow, or even exit one day — because your business doesn’t just live in your head anymore.


Next Steps:

This is just one part of the 3 Laws and 9 Levers of the $20M Builder Triangle – want to watch the whole training that was previously reserved for my private clients?

👉 [Watch The Training]

Always in your corner,

Rodric

The $20M Builder Triangle: How Custom Home Builders Scale Without Losing Their Time, Team, or Sanity

Why Most Custom Home Builders Get Stuck at $4–8 Million

If you’re a custom home builder doing $3–10 million in annual revenue, you’ve already proven you can build. You’ve got a reputation. A team. Jobs in motion.

But let’s be honest — it still feels heavier than it should.

Margins are inconsistent.
You’re still answering too many client calls.
Your team solves problems… but also creates new ones.
You’ve got systems, but they only work if you personally enforce them.

That’s not a business — that’s a bottleneck.

And the truth is, you’re not stuck because of your product. You’re stuck because of your structure.


The 3 Invisible Ceilings in Every Custom Building Business

Every builder I’ve worked with — from $4M to $40M+ in annual revenue — hits the same friction at some point.

And it always shows up in one of three places:

  1. Marketing that doesn’t differentiate

  2. A team that relies too much on you

  3. Systems that sound good but aren’t actually used in the field

That’s why I created a framework I call the $20M Builder Triangle — and it’s the foundation of every successful builder coaching program I run.


The $20M Builder Triangle Framework

The triangle is built on three core pillars. If even one of them is weak, your growth stalls.


🧲 The Magnet: Marketing & Positioning

This pillar is all about how you attract and convert premium clients.

Non-negotiables:

  • A niche that makes you a Sea of One — not one of many

  • Consistent lead flow (referrals, yes — but also paid and organic)

  • A sales process that turns the first call into a deposit, without leaks

If you’re still competing on price or quoting against three other builders, this pillar needs work.


⚙️ The Machine: Team & Structure

This is where most builders feel the squeeze — even if revenue is climbing.

Non-negotiables:

  • A clear org chart with defined roles

  • A-player hiring that uses tools like the Kolbe Index

  • Weekly leadership rhythms that create alignment and accountability

You don’t just need warm bodies — you need the right people in the right seats, with a culture of ownership.


🛠 The Method: Systems & Execution

You can’t scale chaos. Period.

Non-negotiables:

  • A true project management rhythm

  • Job costing and forecasting that make sense

  • A tech stack that’s actually used (not just installed)

This is about building a business that runs without you, not because of you.


How John D. Rockefeller Used This Model 100 Years Ago

John D. Rockefeller didn’t build Standard Oil by working harder than everyone else.

He started like most of us — doing it all. But once the business gained momentum, he shifted toward systems, structure, and scale.

He built a business that ran on rhythm — not on his reactive energy.

Sound familiar?


Want to Know Where You’re Red, Yellow, or Green?

Here’s the quick test I use with every builder client:

For each of the three pillars — Marketing, Team, and Systems — ask yourself:

  • 🟢 Green: Is it dialed in and scalable without me?

  • 🟡 Yellow: Is it okay, but founder-reliant?

  • 🔴 Red: Is it a mess, broken, or non-existent?

If you’ve got even one red… that’s your ceiling.


What to Do Next (Without Guessing)

This week I ran a private training for my builder clients that breaks down this exact framework in more detail — including all 9 non-negotiables, and how to green-light them one by one.

If you want the replay, just email me with the subject line “$20M” and I’ll send it to you.

Or, if you want to assess where your business is at right now, take the Builder Assessment — it’s free and takes less than 5 minutes.

This is how custom home builders scale to $20M+ — without losing their family, freedom, or fire.